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His website has some information as well. This is contrary to the advice of many SEO people.
As a person who trains in SEO at Jasonmcdonald.org, I try to keep up with the Joneses by reading an SEO book a month.So I finished this one. The good news - it is a very good basic introduction to SEO, with plenty of helpful tips.The bad news - it is outdated, being written in 2008.
Well, here it is 2010 and I just got around to thoroughly reading this book. Kent explains ways to build your own site, that take advantage of PageRank, plus emphasizes that reciprocal links and outbound links are still valuable.
For example, it heavily emphasizes directories which are all falling by the wayside as Google local eats up the entire local search market.The BEST and MOST significant part of the book is his discussion on PageRank, Google's special sauce that measures the 'authority' of pages based on incoming links. Mr.
I'm not sure I fully agree with it, but it is a provocative and interesting detailed approach to PageRank.So the book is good for both beginners and experts. Good job.
While I can't blame the author for a random SEO company's failure to perform services purchased, I CAN blame the author for whole-heartededly recommending a particular service, and then recommending a specific company for this service in both the book and his web site. This turns out to be an individual (Nitin Agarwal) at an Indian ISP company.
The author hits on some of the major topics, and provides some technical details, but an awful lot of the information is common sense for anyone remotely capable of creating or operating a web site. The book could probably be about half or less of its current length and would waste a lot less of the average reader's time.Anyway, this leads me to my primary problem with this book: the author chalks a lot of SEO up to propagating a site link in web-based directories.
This is a so-so book about SEO. He directs the reader to his web site ([.].), where a "book info" page lists a company to contact for directory submission services.
While there is probably merit to this, whether this method carries as much weight as the author seems to suggest is questionable. The process amounts to spamming little-known link repositories with one's URL.Perhaps even worse is what may be an outright scam: the author mentions a "service" that he personally uses to submit to these directories (he goes into some detail about this service on the first page of Chapter 12).
The company took my money, but then completely stopped responding to emails. The whole thing smells a bit too much like a scam.
I felt that the book was very well written and informative. just the information that I was looking for
I thought this book did an excellent job of explaining to all skill levels the details of search engine optimization. It reads more like a candid and frank discussion of the importnat principles than it does a list of the things to do to get your page to show up first, but I feel much better positioned to create more user freindly and search frieldnly pages than I did before reading this book.
I highly recommend this book. Additionally, this helped me get my site indexed by yahoo and msn. My website was not even appearing for my targeted search words when I originally purchased it. Now it's on the second and third pages for my two targeted keywords. I've gotten a lot of increased traffic since following these recommendations. The book is also easy to read, it's not designed for techies.
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